IBM Informix growth strategies – 3 Point growth plan

I had the opportunity to interview Bernie Spang  (Director, Strategy and Marketing, Database Software & System, IBM Software) during the Informix India annual user group meet  (Feb 2012).

I started by asking him more details about, the title of his session he conducted during the conference, on “Informix growth strategies”.

He summarized his response in a crisply laid out, 3 point growth plan strategy for Informix.

The 1st point in the growth plan strategy focused on: Enhancing the value of Informix environment to the existing clients of Informix. Here he touched upon the new capabilities that were added to Informix, with each new version, which enhanced performance of Informix. Be it with the addition of Informix warehouse accelerator, improving analytical queries up to a 100 times faster or adding the new Genero capabilities – for extending Informix applications to the web, mobile devices and cloud. All these new additions reinforce and enhance the Informix experience to the existing clients and make them continue to upgrade and expand their use of Informix environment.

  The 2nd point in the growth plan strategy focused on: Continuing to leverage the Informix advantage. Here, he touched upon the legendary ease of management feature of Informix – the “set it and forget it” aspect, and how it becomes a perfect choice, especially for solution partners for embedding within solutions. He briefly spoke about how IBM is focused on growing the number of solution partners that are adapting and incorporating the Informix software, and cited the example of adding 75 new partners in this category just last year alone.

  The 3rd point in the growth plan strategy focused on: Leveraging the industry unique capabilities of Informix. Here, he spoke about the inherent capability of Informix software to manage relational data, time series data and spatial data, all within the same software system of Informix, but doing it in a way that’s not putting time series data and spatial data in a relational structure, thus delivering greater performance coupled with more efficient use of storage. He then spoke about the most interesting aspect of this Interview, where he correlates how the world was becoming, increasingly instrumented, as it got smarter. And with the emerging industries ever increasing focus on Smart meters (for energy and utilities), smart sensors (in traffic flow systems), smarter building solutions etc, he explains how there is a great opportunity for Informix due to its ability to leverage the industry unique capabilities.

The interview ended on a very positive note, where Bernie reinforced IBM’s vision with Informix, and clearly laying out the plan to make the vision a reality.

You can watch the complete interview by clicking here

You can also stay on top of Informix by ‘Liking’ us on facebook 

Until Next time,

LouisImage

IBM Informix Road Map for 2012 : An interview with Jerry Kessee

I had the opportunity to interview Jerry Kessee (World Wide Director, Informix Software) during the Informix India Annual User Group Meet 2012 which took place on the 16th of February 2012 in Mumbai.

While speaking with him, I got a chance to ask him about the road map of Informix in 2012. In his response, he spent a few minutes speaking about the milestones achieved by Informix, especially last year.

To summarize, there were a lot a lot of ground breaking technologies that were introduced last year, some of the highlights include

  • The introduction of Informix 11.7 which revolved around the technology of flexible grid focused on ‘clustering’, which allowed a company to better leverage heterogeneous hardware in a cluster and to leverage on share disk technology. Companies could use it for scale out, workload balancing etc., which eventually helps in achieving 24/7 availability. With these features, we were able to drive a key message to our customers, which is ‘Maintenance and upgrade without any downtime’ – which is extremely valuable to our customers.
  • Then came the introduction of the ultimate warehouse edition which is an in memory columnar based warehouse that uses extreme compression – we would like to talk about analytics at the speed of thought and our customers have benchmarked that technology at 500 to 700 fast performance improvement
  • Genero has been OEM’ed from 4J’s. This technology allows our customers to modernize and develop new applications not restricted to web space more importantly in the mobile space.

And this year’s focus is primarily around the following:

  • Warehouse technology
  • Modernization
  • Leveraging Informix’s unique capabilities around TimeSeries and Spatial data to focus particularly around the smarter planet initiative and,
  • Enhancing the overall OLTP capabilities

Jerry reinforced the focus of Informix in the coming years, and touched upon how critical Informix is also to the smarter planet initiative. The road map for Informix looks very promising and allows our customers and prospects to choose a lot of great technologies.

You can watch the complete interview on YouTube, by clicking here.

You can also stay on top of Informix by ‘Liking’ us on facebook and joining official IBM Informix Group on LinkedIn.

Until next time,

Louis